Built for founders who’d rather be building.
Purposeful creative and marketing designed to make your brand shine.
Helping founder-led businesses become impossible to ignore.
Gossip Creative is a boutique PR, marketing and creative agency in Sydney- built by a founder, for founders.
Hi, I'm Lauren.
I've spent 15+ years in PR, marketing and brand strategy across wine, fashion, beauty, lifestyle and wellness. I have also built and run my own business, so I know exactly what it's like on your side of the table.
Exceptional businesses don't stay invisible because they lack quality; they lack visibility, positioning and consistent storytelling. I fix that.
When you work with Gossip Creative, you work with me. No account managers, no handoffs. Just senior strategy and hands-on execution from someone who treats your brand with the same care as her own.
What I do
PR & media relations - earning the coverage your brand deserves
Marketing strategy - positioning, messaging and campaigns that connect
Creative & content - brand storytelling and scroll-stopping social
Websites & digital - Squarespace builds, analytics and integrations set up properly from day one
SEO & AI optimisation - so your brand gets found on Google and recommended by AI tools like ChatGPT and Claude
Who I work with
Founder-led businesses across beauty, wellness, fashion, lifestyle, wine and professional services. Brands with a real story and a founder ready to tell it.
Testimonials
“Lauren brings are rare combination of professionalism, creativity and genuine care to everything she does. She has an incredible ability to deeply understand a brand and then to translate that into thoughtful, strategic marketing that actually drives results- particularly how it connects through to retail and customer experience.
What really sets her apart though is how she shows up. She’s warm, intuitive and incredibly proactive, always thinking ahead and finding opportunities others might have missed. Her persistence, intuition and positive energy make her not only highly effective, but an absolute joy to work with.
I would work with Lauren again in a heartbeat and can’t recommend her highly enough.”
— Isobel Stuart National Sales Manager KIVARI“I’ve had the privilege of knowing Lauren personally for some time and I’ve seen firsthand the commitment and integrity she brings to everything she does.
She is someone who consistently shows up with care and intention. She holds herself to a high standard and genuinely cares about doing things well and delivering meaningful outcomes.
What I admire most is her thoughtful, grounded approach. She is solutions focused, dependable and brings a natural warmth that makes people feel supported and comfortable.
I have no doubt that anyone who works with Lauren will experience both her professionalism and the genuine care she brings to her work and relationships.”
— Jenny Nakkan Founder at Elevate Wholesale Agency and Podcast host for “The Trade Room”“Lauren operates as a true partner to our business. She combines sharp thinking with a deep sense of care, and not just for the work, but for the outcomes it drives.
What stands out most is her willingness to challenge when needed. She’s not afraid of the difficult conversations, and that’s exactly what elevates the end result and, ultimately, our profile.
Her professionalism, empathy and commitment to getting it right have had a meaningful impact on our business.
I’d work with her again in a heartbeat.”
— Neil Isdale- Chief Customer Officer at Komo TechnologiesPast Projects
Covert Wine Co. x Grace Loves Lace Partnership
Dans Pasta x Covert Wine Co. Mothers Day Collaboration
Amy Gerard for Covert Wine Co.
Collaboration with GIMME x Hendeer x Sabulo X Covert Wine Co.- “The Ultimate Summer Giveaway”
Nouvelle Glass x Covert Wine Co. Promotion
Have a Bold Idea?
We’d love to hear about it!