WEBSITES

SOCIAL MEDIA

PR & PARTNERSHIPS

DIGITAL MARKETING

WEBSITES SOCIAL MEDIA PR & PARTNERSHIPS DIGITAL MARKETING

Built for founders who’d rather be building.

Deliberate and considered marketing that makes sure the right people are paying attention.

The story behind GOSSIP.

I’m Lauren Goss-Miller- a Marketing and Creative professional with 15+ years of experience helping premium wine, fashion, beauty and lifestyle brands show up with purpose and impact.

Before Gossip, I ran my own small business. So, when a founder comes to me overwhelmed by their to-do list, unsure where to focus or just wanting someone in their corner who actually gets it- I really do. That founder-to-founder understanding is at the heart of everything I do.

Over the years I've had the privilege of working closely with founders, designers, stylists and media across some genuinely exciting moments -think brand pop-ups at Australian Fashion Week, campaigns that earned real editorial cut-through, and partnerships that moved the needle.

I love the big creative idea just as much as I love watching it land.

Think of me as your behind-the-scenes publicist, creative consultant, brand strategist, and biggest advocate- without the agency price tag.

Our Services

Brand Identity

  • Initial consultation

  • Brand Strategy

  • Creative Direction

  • Two rounds of revisions

  • Primary, secondary and submark logo

  • Colour palette

Website Design

  • Shopify or Squarespace

  • Digital strategy

  • 5 - 8 pages

  • Full wireframe and live site preview

  • Fundamental SEO set-up

  • Mobile and desktop optimisation

  • Third-party software and app integration

Social Media

  • Social Media Content Creation

  • Social Media Scheduling

  • Planning and Strategy

  • Community Engagement

Digital Marketing

  • Email Marketing

  • SMS Marketing

  • SEO Management

  • Email Automations

  • Paid Advertising Management

PR & Partnerships

  • Press Release Writing

  • Media Strategy and Planning

  • Media Outreach

  • Partnership Management and Opportunities

Find Out More
Find Out More

Testimonials

“Lauren brings are rare combination of professionalism, creativity and genuine care to everything she does. She has an incredible ability to deeply understand a brand and then to translate that into thoughtful, strategic marketing that actually drives results- particularly how it connects through to retail and customer experience.

What really sets her apart though is how she shows up. She’s warm, intuitive and incredibly proactive, always thinking ahead and finding opportunities others might have missed. Her persistence, intuition and positive energy make her not only highly effective, but an absolute joy to work with.

I would work with Lauren again in a heartbeat and can’t recommend her highly enough.”

— Isobel Stuart National Sales Manager KIVARI

“I’ve had the privilege of knowing Lauren personally for some time and I’ve seen firsthand the commitment and integrity she brings to everything she does.

She is someone who consistently shows up with care and intention. She holds herself to a high standard and genuinely cares about doing things well and delivering meaningful outcomes.

What I admire most is her thoughtful, grounded approach. She is solutions focused, dependable and brings a natural warmth that makes people feel supported and comfortable.

I have no doubt that anyone who works with Lauren will experience both her professionalism and the genuine care she brings to her work and relationships.”

— Jenny Nakkan Founder at Elevate Wholesale Agency and Podcast host for “The Trade Room”

“Lauren operates as a true partner to our business. She combines sharp thinking with a deep sense of care, and not just for the work, but for the outcomes it drives.

What stands out most is her willingness to challenge when needed. She’s not afraid of the difficult conversations, and that’s exactly what elevates the end result and, ultimately, our profile.

Her professionalism, empathy and commitment to getting it right have had a meaningful impact on our business.

I’d work with her again in a heartbeat.”

— Neil Isdale- Chief Customer Officer at Komo Technologies

Past Projects

Covert Wine Co. x Grace Loves Lace Partnership

Dans Pasta x Covert Wine Co. Mothers Day Collaboration

Amy Gerard for Covert Wine Co.

Nouvelle Glass x Covert Wine Co. Promotion

Have a Bold Idea?

We’d love to hear about it!