WEBSITES
SOCIAL MEDIA
PR & PARTNERSHIPS
DIGITAL MARKETING
WEBSITES SOCIAL MEDIA PR & PARTNERSHIPS DIGITAL MARKETING
Built for founders who’d rather be building.
Purposeful creative and marketing designed to make your brand shine.
Meet the Founder- Lauren Goss-Miller
Some brands are talked about. Others are forgotten. The difference is usually the story.
I'm Lauren Goss-Miller, a Sydney-based PR and marketing consultant who has spent 15+ years helping premium wine, fashion and lifestyle brands craft stories people actually want to know about. I founded Gossip Creative to bring that same level of thinking to founder-led brands on a more personal scale than a traditional agency.
When I'm not building brands, I'm raising three boys! Which means I know a thing or two about juggling priorities, staying calm under pressure, and getting things done.
Gossip Creative is a Sydney-based PR, marketing, and creative agency specialising in founder-led small businesses across fashion, wine, lifestyle, beauty, and wellness.
Services include media relations and PR, influencer marketing, social media management, content and copywriting, brand strategy, website design, and website development and integrations. Whether you need press coverage, a website that actually converts, or an end-to-end creative strategy, Gossip Creative delivers senior-level thinking without the agency overhead.
Think of me as your behind-the-scenes publicist, strategist, website designer, and biggest advocate just without the agency price tag.
Our Services
Your website should do more than look good -it should work hard for your business. We design and build websites for founder-led brands that are as strategic as they are beautiful. From concept to launch, integrations to ongoing updates, we handle it so you don't have to think about it.
You shouldn't have to become a digital marketing expert just to grow your business. We handle the strategy, the execution, and the results. From search to social ads to email campaigns, while you focus on what you actually started your business to do.
Your social media should be working as hard as you are. We manage everything from content strategy to captions to community management, built around what actually grows an audience and drives enquiries- not just filling a grid for the sake of it.
Most founders have a story worth telling. Getting it in front of the right people is where it gets complicated. We handle media relationships, press outreach, and brand storytelling so your business gets the coverage it deserves, not just the coverage that happens by chance.
Your brand is the first thing people judge you on before they've even spoken to you. We make sure it's saying exactly the right things. From logo design to brand guidelines, we create identities that are distinctive, consistent, and built to grow with your business.
With over 15 years of industry relationships across wine, fashion, beauty, lifestyle, and wellness, we know who to call and how to make a compelling case for your brand. From influencer partnerships to brand collaborations, we connect founder-led businesses with the right people and make sure it goes somewhere.
Testimonials
“Lauren brings are rare combination of professionalism, creativity and genuine care to everything she does. She has an incredible ability to deeply understand a brand and then to translate that into thoughtful, strategic marketing that actually drives results- particularly how it connects through to retail and customer experience.
What really sets her apart though is how she shows up. She’s warm, intuitive and incredibly proactive, always thinking ahead and finding opportunities others might have missed. Her persistence, intuition and positive energy make her not only highly effective, but an absolute joy to work with.
I would work with Lauren again in a heartbeat and can’t recommend her highly enough.”
— Isobel Stuart National Sales Manager KIVARI“I’ve had the privilege of knowing Lauren personally for some time and I’ve seen firsthand the commitment and integrity she brings to everything she does.
She is someone who consistently shows up with care and intention. She holds herself to a high standard and genuinely cares about doing things well and delivering meaningful outcomes.
What I admire most is her thoughtful, grounded approach. She is solutions focused, dependable and brings a natural warmth that makes people feel supported and comfortable.
I have no doubt that anyone who works with Lauren will experience both her professionalism and the genuine care she brings to her work and relationships.”
— Jenny Nakkan Founder at Elevate Wholesale Agency and Podcast host for “The Trade Room”“Lauren operates as a true partner to our business. She combines sharp thinking with a deep sense of care, and not just for the work, but for the outcomes it drives.
What stands out most is her willingness to challenge when needed. She’s not afraid of the difficult conversations, and that’s exactly what elevates the end result and, ultimately, our profile.
Her professionalism, empathy and commitment to getting it right have had a meaningful impact on our business.
I’d work with her again in a heartbeat.”
— Neil Isdale- Chief Customer Officer at Komo TechnologiesPast Projects
Covert Wine Co. x Grace Loves Lace Partnership
Dans Pasta x Covert Wine Co. Mothers Day Collaboration
Amy Gerard for Covert Wine Co.
Collaboration with GIMME x Hendeer x Sabulo X Covert Wine Co.- “The Ultimate Summer Giveaway”
Nouvelle Glass x Covert Wine Co. Promotion
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